Does more than half your traffic come from mobile devices? Why would you forfeit such an important opportunity to describe the content you’re linking to? How does it figure out what a page is about?

Keywords help search engines understand your content. And don’t worry; implementing these changes is as easy as a few clicks. Non-descriptive links like “here”, “click here”, “more”. Instead, use phrases like “Tap to Explore Our Services.” It’s modern, relevant, and doesn’t make you look like a digital dinosaur. Non-descriptive link text is a usability issue, which turns into an accessibility issue for people who may not be able to quickly glance at the text surrounding the links.

Back in those days, “device independence” largely meant creating content that was just as relevant to the reader on paper as it is on screen. ‘See the section on device independence‘ is better than ‘For more on device independence, click here.’ In fact, we are talking about a form of device independence. For the sight-impaired, having meaningful links is a priority.

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To improve the accessibility of links, it's important to use descriptive text that accurately describes the link's destination (and purpose). The listener will hear the instruction, 'click here', but without useful context the link is rather meaningless. Screen reading software will rely on hyperlinked text to provide important contextual information to the listener about the link's destination spartaza gb and purpose.

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• And let’s be real, making your site accessible is not just good practice; it’s the right thing to do.
• With 655+ third-party verified reviews and a deep bench of certified specialists, you get a team built to deliver.
• Descriptive link text actually helps all users get to link destinations and information faster.
• Even so, both of these CTAs are far more imaginative than a measly suggestion to “click here.”

Generally speaking a “click here” link will appear close to some explanatory text. You’ve made it hard for someone who can’t see the link in situ, decreasing how accessible your website is. Instead of rendering the page, it will showcase the content in a way that is useful for that particular assistive technology. Our mission is to create solutions that resonate deeply, helping brands forge meaningful and lasting connections with their audiences. Click Here Labs is a full-service digital marketing agency where creativity, technology, and strategy converge. Your audience is ready for better.

If you want advice on generally improving your website, I’ve shared an article all about free tools I use to improve my websites. This will result in more people reading and getting value from your content. “You should follow Tosbourn on LinkedIn” gives the reader less work. “Tosbourn has a LinkedIn account, you should follow them” means the reader has to scan back to find the link. Giving it after the context means they can decide at the point of seeing the link.

An astonishing percentage of what I do with my clients’ web copy involves eradicating the phrase “click here” from their links. If any content deserves to be accessible, and easily understood by its intended audience, it's your critical content. It wasn't too long ago that I was churning out inaccessible content and thinking about things only from my perspective, rather than that of my audience.

Watch "click here" in Action

Many people prefer to link over nouns because it gives readers a better idea of what they’re clicking on. Since site visitors typically read just 20% to 28% of a page, they will dislike being forced to hunt for context. Using “click here” will only make navigation more challenging, adversely affecting your website’s user experience for a considerable portion of visitors.